Let's face it, Facebook are doing their best to take over the world. You cannot stand back and miss out on the revolution of online marketing by neglecting this ultra powerful platform.
We have extensive knowledge of the complex targeting and psychology that goes into creating successful Facebook ads.
Even with the rise of social media advertising. Google remains one of the most important and powerful platforms to advertise your business. If someone is searching for your service in your area, you WANT to be the business that comes up and looks the most appealing with authority.
TARGETING & RETARGET MARKETING
Never before has there been such powerful behaviour targeting capabilities as what there is today. Facebook have been collecting our data for years and this is exactly how we can reach people with laser precision.
We can also control exactly where your business will show up if someone is searching for you in your local area on Google. Once people have had any kind of contact with your business we can then re-target them in even more efficient campaigns.
Different businesses have different needs. We approach everyone with a clean slate and look at each business objectively. We will listen carefully to your needs and where you're at with your business. Once we have a solid understanding we will create a custom campaign specifically for your business so we can maximise results with minimum ad spend.
Lead generation is the lifeblood of any business. Luckily for you this is what we have mastered and we love to hear our clients happy with all the new and repeating business.
We use our expertise across multiple platforms such as Google, Facebook and email marketing to get your business in front of the people who are looking for you.
SEARCH ENGINE OPTIMISATION (SEO)
SEO is what allows you to rank higher on Google. By seamlessly integrating commonly searched words and terms into your web copy we can ensure that you reach a far wider audience than ever before.
Artificial intelligence marketing (AI Marketing) is a method of leveraging customer data and AI concepts like machine learning to anticipate your customer’s next move and improve the customer journey.
Facebook is ranked as the King of Social Media, and no doubt there are tons of Facebook benefits your business can reap using Facebook ads. Facebook is a huge platform, also a platform of choice for the majority of marketers for a good reason.
If you are not leveraging the benefits of Facebook ads in the right way, you are probably missing a considerable portion of the right audience means your audience.
According to the latest research about, 1.55 billion people log onto Facebook every month and 1.39 billion visits Facebook via mobile.
This means when Facebook advertising, you can test the limits of ultra-maximum customer reach all you have to do is, connect with them, within this massive pool of people and find your future customers for the growth of your business.
How To Make Facebook Ads Effective:
Facebook connect thousands of people at one platform. To make Facebook ads effective, you have to follow some key points:
1. Make beneficial connections
2. Achieve your business goals
3. Increases your customer attribution
4. By using Facebook ads - increase brand awareness
Facebook has billions of users, and most of them check their page multiple times per day. Facebook is much more targeted form of advertising than you might realize. Facebook ads help your consumers to discover your business. It is one of the cheapest and fastest ways of advertising because you do not need a huge budget and drives immediate results. You can spend $5 and reach about 1,000 people.
Facebook re-marketing, on average, increase conversion rates by two times and boost engagement rates by three times.
Why Facebook Ads?
T.W. Marketing always tries to make it easier for you to promote your business across the world. If you are convinced that you need Facebook advertising for your business, make contact today. We ensure that your business receives the best return on investment by applying effective Facebook Ads funnels.
Google ads is an advertising program created by Google, which allows advertisers to show clickable
ads for audiences interested in the products and services they offer in Google's search results.
Google ads is one of the best ways to drive marketing in this world and has transformed dramatically in recent years.
Advertising through Google is one of the most proficient methods of paid online advertising.
Google Ads allows you to take advantage of online advertising for your business growth: show your ads in the right place, at the
right time, and to the right people.
Google ads has uses analytics to measure the progression of your business:
If someone clicked your ad you would know. If someone clicks your ad, purchased your product or
downloaded your app, you can track it. By comparing which ads get
maximum clicks, and which one gets minimum clicks or no click at all, you can also quickly take action to
alter your campaign to better your return on investment.
Types of Google Ads:
There are five distinct types of Google Ads: you can choose what is affordable and right for your
1. Search Network campaign.
2. Display Network campaign.
3. Shopping campaign.
4. Video campaign
5. App campaign.
In simple words, Google Ads, in addition to boosting clicks, traffic, and conversions, is also an efficient
way to introduce your brand to people.
Why Google Ads?
Google has massive reach, and Google Ads allows businesses to reach anyone who uses Google to
search for online services and products.
Google Ads has the potential to get a considerable number of
people who want exactly what you have to offer if it is used properly. But if you don't currently have a
Google Ads account for your business, don't panic T.W. Marketing is the right platform that helps you get
the advantage of Google ads to its full potential.
Target & Re-target Marketing
Re-targeting otherwise known as re-marketing is a form of online advertising that can help you keep your products in front of bounced traffic soon after leaving your website.
Re-targeting plays a critical role in driving traffic to your website. A most profitable marketing rule of thumb to help customers make their minds about taking your services is to ensure they hear your message a minimum of 7 times.
Re-targeting creates visibility for your business and allows you to reach an audience that has already
interest in your products or services. Before someone decides to buy your product or avail of the service
you offer, they need to feel like they know you. That's why Re-targeting is a tool designed to help
companies reach 98% of shoppers who don't convert right away.
Suggestion for re-targeting:
Keep these suggestions in your mind before to re-target the users:
1. Choose the right Platform
2. Segment your audience
3. Clear Calls to action
4. Avoid over-exposure
5. Analyze and optimize your data
Re-targeting is the most powerful branding and conversion optimization tool. Still, re-targeting works best
if it is in conjunction with inbound and outbound marketing and becomes part of a broader digital
strategy for the business's growth.
Re-targeting is an essential tactic in your integrated marketing campaigns. It is meant to be a long term
strategy for the business. Re-targeting customers starts with finding people who are interested in your
business. For this purpose, prepare a list of people you'd like to re-target. Your ads will remind visitors of
all the cool stuff you have to offer and bring them back to your website when they have decided to
make a purchase.
The Facebook pixel is a small snippet of code that your website and you can paste in your code. It tracks
the people, and their actions when they engage with your product advertising, including any of your
Facebook ads visitors saw before going to your website, the pages of your website people visit, and the
items they add to their carts.
A campaign, in general, is a continuous effort that is slightly beyond your day-to-day business, but if the
campaign design is done in the right way, it can impart positive effects on your business growth.
Marketing campaign designs can reinforce your business positioning, convey a message, generate
demand and create customers for you.
As part of an overall marketing struggle, your advertising efforts means campaign design can achieve maximum advantages for your company that help you move to the "top of mind" level of customer awareness.
The most common mistake business owners make diving into executing marketing activity without having a comprehensive campaign plan in place are examples such as these;
Steps of Campaign Design:
1. Raise awareness of the brand to customers and its offers.
2. Directly target prospects and convey your message to them.
3. Where possible, obtain the prospect's contact details,
4. Fully communicate the benefits of your brand, and try to resolve any objections, until the
prospect is ready to buy.
5. Make the sale
6. Once you have a new customer, what else can you do to keep them happy
It's essential to ensure that your campaign design is creative, understandable and comprehensive, and
tactics are tied to strategy and business goals, so it is the best idea to review those business goals before
diving into the creative campaign design.
Build a customer persona.
Emphasis the importance of achieving your goal.
Understand the best methods used to maximize your reach.
Why Campaign Design?
Our services include plenty of resources and content materials that share tactics on how to optimize and
make your landing page attractive.
We also guide how to use color and images to improve click-through-
rates, your conversion rate and what wording to use on your call-to-action to your brand new and old
We will help you to ensure that you're choosing the right mediums for the campaign design
and generating enough impressions to meet your business goals.
LinkedIn Lead Generation
Customers are no longer effortlessly attracted by flashy ads.
High-quality product and services are becoming essential to engage customers. And luckily, customers that convert into prospects are easy money for your business.
Lead Generation is one of the greatest keys for a successful business because it is a procedure of acquiring new leads for your business.
Benefits of Leads Generation:
1. Increase in Sales and Profit:
Lead Generation is the measure of the increase in sales of your product and is a need of the hour in this
competitive market. Lead Generation is a must for your business to stay in this competitive market
world. Companies that focus on lead generation programs are more likely to make more & more sales
by turning leads into proficient customers. Lead Generations can also increase the profit margins of the
2. Generate Awareness:
"The more people are aware of your brand the more credible your reputation, the greater
your profit potential and overall brand value will be."
Lead Generation in your defined market educates and informs people regarding your product/service and the
qualities of your product. In short, it creates a scope for "word of mouth" marketing.
Targeting Desired Customers
Lead Generation allows you to target your desired customers at different demographic locations.
Companies should center their efforts on attracting the right prospects for their business using a lead
generation strategy. It also collects important information about prospects, their preferences and their
needs. Lead Generation can help you tailor the value of your product to meet the needs and interests of
Why Lead Generation?
T.W. Marketing is the place which supplies your business with the hot leads you need to acquire new
customers, while you are spending your free time on other tasks, like product development or quality
Search Engine Optimization (SEO)
Search Engine Optimization is one of the most popular marketing strategies, and it’s incredibly effective
because it secures a massive quantity of traffic for your business. It is the process of improving your online presence, both on-page and off-page and helps to improve its rankings in search engines like Google and will yield more clicks from users.
Although search engine optimization can feel a bit intimidating for the businesses that are just starting
to build their website, you can turn it into an effective process.
So, T.W Marketing will modify the traditional definition of SEO for you to generate long term success for your business.
SEO for Business is Tremendously Effective:
Search Engine Optimization makes specific changes to your website design that makes your site more
attractive to a search engine and to make it rank higher.
These changes might display your website as a
top result on the search engine results page.
SEO marketing can seem a little bit complex due to the
different factors that can impact your website ranking; the process for SEO is more straightforward than
it appears to be. Search engines like Google want to provide the best service for their users. This means
that results on the search engine pages are not only high quality but also relevant to the exact search
the user is looking for.
We offer Search Engine Optimization (SEO) for increasing the quantity and quality of traffic to the web
page of your company through organic search engine results, and we ensure that you reach a far wider
audience than ever before. The more clicks you receive on the web page, the more people look at your
website so you can approach wider customers easily. The more they search your website, the more
opportunity they have to find the service that interests them.
Artificial Intelligence Marketing
Artificial Intelligence is an indispensable tool, which companies can use to take out cutting-edge
strategies from huge dumps of data.
Artificial intelligence marketing solutions offer different ways to bridge the space between data and execution.
The process of transferring through and analyzing troves of data was once overwhelming and is now
not only achievable, but it is easy.
The evolution of massive data and advanced systematic solutions has made it possible for marketers to
create a coherent picture of their target customers than ever before.
Artificial intelligence marketing is like a hotbed of advancements for companies.
Artificial intelligence acts as a booster for companies to grow their customers.
Most of the Companies with numerous customers and plenty of products face a problem that How do
they know which products to target at which customer. This thing makes sales planning difficult. We got
the solution of this problem. Predictive Marketing Solutions take all your data feeds, and product details
then produce optimum predictive up-sell and retention techniques that maximize sales and sales
Increase personalisation for Customers:
Artificial intelligence can help you increase customization and improve customer retention. Artificial
intelligence can help you to use data from previous customer journeys to forecast future outcomes for
current customers. AI can also improve social media ad targeting and send your customers personalized
automated emails. So, make sure to set up predicted and automated customer journeys in the
marketing plan of your company’s progress.
Why Artificial Intelligence?
The use of A.I has extensively increased in the last few years to its enormous potential in making the
services better for customers. With the introduction of artificial intelligence, companies have obtained
the potential to not only interact directly with customers but to transform the data they leave behind
into a blueprint of how to serve them in the future better.